When we first looked into LED billboard prices in Bangladesh, we quickly realized there’s more to it than just renting a flashy screen on a Dhaka roundabout.
💡 Good news: It’s easier to manage than it seems once you break costs down into a few core factors.
Typical LED Billboard Rates
In prime spots, LED billboard rentals can range:
- ৳100 to ৳1,000 per minute for short-term digital ads
- Monthly contracts can add up quickly, but longer packages often come with discounts
- Annual deals are common for brands that need consistent citywide visibility
These numbers might feel daunting at first, but they start to make sense once you compare:
- Location traffic and visibility
- Campaign duration (daily, monthly, yearly)
- Creative design and production fees
- Maintenance or electricity surcharges
Why Some Spots Cost More
Here’s a real data point from 2025:
- Gulshan digital billboards can reach ৳900 per minute
- These premium boards often deliver up to 18x ROI for campaigns targeting high-end audiences and luxury buyers
✨ Why pay the premium?
Because prime traffic hubs like Gulshan Circle, Banani, and Airport Road capture constant eyes from commuters and upscale shoppers, dramatically boosting brand recall.
Static vs Digital Billboard Pricing
| Type | Typical Cost | Key Advantage |
| Static Billboard | ৳30,000 – ৳600,000 / month | 24/7 fixed visibility |
| Digital Billboard | ৳100 – ৳1,000 / minute | Dynamic visuals, multiple ads |
Tip: Mixing static + digital boards can stretch your budget and ensure both long-term visibility and dynamic engagement.
Finding Hidden Value
You don’t always need Gulshan-level exposure to get results.
- Secondary zones in Uttara, Mirpur, or Dhanmondi offer strong foot and vehicle traffic at lower rates
- Partnering with a local advertising agency can uncover bundled packages that reduce design, permit, and rental costs
Platforms like Gulshan LED and BD LED Ad provide transparent pricing so you can compare options confidently.
Grasping LED billboard pricing
Our team knows there’s an immediate question on your mind: “How much should we pay for an LED billboard so it’s worth our marketing budget?” We’ve analyzed figures that point to a broad cost range. In Bangladesh, monthly billboard prices can start at about ৳30,000 for basic static boards in smaller cities, to upwards of ৳600,000 for prime, large-format displays in Dhaka. Digital boards operate on a per-minute or time-block schedule, ranging from around ৳100 to ৳1,000 per minute. Some operators also offer day rates if you’re looking for short bursts of exposure, such as a portable LED billboard at around ৳8,000 per day.
Why the wide range?
Different factors come into play, including the size and visibility of the billboard, prime or secondary street locations, design complexity, and lease length. For instance, renting a digital billboard for a week in a prime Dhaka district may cost a fraction of what you’d pay for a full month, but the short-term rate is still high per minute. Meanwhile, smaller cities often offer discounts of around 30–40% or more compared to Dhaka.
Here’s a quick snapshot of some typical LED billboard numbers from what we’ve gathered:
- Digital billboard (Dhaka, high traffic): ৳100–৳1,000 per minute
- Digital billboard (Chattogram or Sylhet): Often 30–40% cheaper than Dhaka
- Portable LED billboard: Starting from ৳8,000 per day
- Design fees: ৳10,000–৳50,000 (one-time)
- Permits: ৳15,000–৳30,000
- Installation: ৳20,000–৳100,000
These extra fees can add 15–20% to your final total if you’re commissioning a brand-new billboard structure or special design. Yet, as we’ll see, some agencies can help slash costs by up to 22%.
Comparing static and LED
It might help to first understand the difference between a traditional, static billboard and an LED (or digital) display. Static boards display a single printed ad for the duration of your contract. LED billboards, on the other hand, rotate multiple ads on digital screens, often charging advertisers by the minute or by a set block of playtime per day.
Static billboards
- Typically cost from about ৳30,000 to ৳600,000 per month, depending on size and location.
- Usually remain unchanged for the whole campaign, so if you want to freshen up your design mid-campaign, you’ll need to pay reprinting fees and orchestrate a new physical installation.
- Are easier to manage once they’re up, but less flexible for seasonal or short promotions.
LED or digital billboards
- Range from about ৳100 to ৳1,000 per minute, making them ideal for short but high-impact bursts of ad time.
- Allow you to swap out designs quickly, which is great for companies running multiple campaigns a year.
- Have higher upfront costs if you’re renting a prime slot in well-known areas like Gulshan, Mohakhali, or major intersections.
- Offer more dynamic visuals, often capturing more attention especially at night, during which brightness settings can be adjusted for better clarity.
Broadly, if you want a single, straightforward message to run for several months, a static billboard might be more cost-effective. If, however, you plan to change ads frequently or showcase multiple messages in a single campaign, digital boards can pay off, especially in high-traffic zones.
Major cost drivers
So why does an LED billboard in Dhaka’s busiest spots command a higher price? We’ve identified four cost drivers that often explain the difference between a modest digital billboard in a quieter district and a prime LED slot in the middle of Gulshan’s traffic flow.
1. Size and resolution
It’s not just the physical dimensions that matter, but also the pixel density or resolution of the screen. Larger, higher-resolution LED boards offer crystal-clear images and can accommodate more intricate designs. In Bangladesh, these advanced displays typically come at a premium.
- High-resolution LED: Usually draws bigger crowds but costs more per minute.
- Low-resolution LED: Cheaper, but may not look as crisp from close range.
2. Special features
Waterproofing, dust resistance, adjustable brightness, and remote-control features are common add-ons for premium LED billboards. While these may sound like minor details, they can bump the monthly (or per-minute) rates. For instance, some boards auto-adjust brightness based on daylight. Others come with built-in technology to detect humidity and prevent moisture damage.
3. Duration of the campaign
Many billboard owners or agencies in Bangladesh offer packages that reduce the effective rate if you commit to a longer campaign. For example:
- Short-term (under one month): Highest per-day or per-minute rate.
- Medium-term (one to three months): Slight discount, plus the flexibility to negotiate better timeslots.
- Long-term (over three months): Often features steep discounts, especially in less-saturated markets.
4. Competition for space
In top districts such as Gulshan, Banani, Uttara, or near busy intersections like Farmgate, the demand for prime billboard real estate is quite high. That alone can raise overall pricing. Meanwhile, smaller cities like Sylhet or Chattogram sometimes cost 30–40% less, yet still yield excellent visibility if your audience is located there.
Finding prime locations
Where you place your billboard is one decision that can make or break your campaign. Location not only affects cost, but it also influences how many people see your ad (and how often). Our research shows that certain digital intersections in Dhaka can reach anywhere from 45 lakh to 50 lakh viewers annually, depending on foot traffic and vehicle congestion.
Dhaka’s high-demand zones
- Gulshan Circle 1 or 2: Can cost upwards of ৳900 per minute for LED boards, but might deliver 18x ROI for premium products or services.
- Pantho Kunjo, Baily Road, Dhanmondi 27: Typically offer evening time slots from 4 pm to 10 pm, with variable rates based on rush hour.
- Bashundhara City Shopping Mall area: Offers a mix of screens, from a 9×15 sq ft LED with sound to smaller 4.5×7 sq ft sections near the main entrance.
Perks of regional cities
Don’t skip the smaller cities. Chattogram or Sylhet often present:
- 30–40% discounts vs. Dhaka’s prime spots.
- Lower competition for ad space.
- Growing consumer markets, especially for local businesses.
- Strong brand visibility if you cater to region-specific audiences.
If your product or service is relevant in these cities, it could be a strategic choice to spread out your advertising budget.
Breaking down fees
Rather than focusing only on the monthly or per-minute rental, it helps to understand the extra charges that come with LED billboard advertising. Let’s explore each briefly, using a potential cost scenario for a 30-day campaign in Dhaka.
| Cost Item | Typical Range | Notes |
| LED Billboard Rental | ৳100–৳1,000/minute | Varies by location, size, and traffic |
| Campaign Duration Discount | 5–30% off rental | Common for 3+ months or off-peak hours |
| Design Fee | ৳10,000–৳50,000 | One-time, covers concept and creative graphics |
| Permit Fee | ৳15,000–৳30,000 | Needed in many localities |
| Installation Fee | ৳20,000–৳100,000 | Covers labor, scaffolding, set-up costs |
| Ongoing Maintenance | Included or extra | Some agencies include it in the total package |
One real-world example
A 7-day off-peak hour package at a Gulshan digital billboard might cost around ৳45,000. That includes a block of minutes per day, usually less than you’d get in prime hours, but potentially enough to make an impact if your target audience is around.
For a month-long campaign, you’d add design expenses (say ৳25,000 for high-quality digital visuals), plus one-time installation or permit fees if you’re dealing with a brand-new location. The total can climb quickly, which is why many Bangladeshi businesses find it wise to compare multiple vendors or work through a specialized agency.
Working with agencies
In Bangladesh, billboard owners and advertisers often negotiate directly, but we’ve found another common route: approaching a specialized ad agency that manages multiple billboard networks. A strong agency can manage the entire chain—location scouting, permit applications, design, installation, and campaign monitoring.
One consistent insight is that agencies like Best Ad Agency BD can often slash up to 22% off your final costs. For example, a textile brand reported saving ৳2.1 million annually by booking a Sylhet-Dhaka permit bundle through an agency rather than going it alone. Here’s why agencies frequently help you cut costs:
- They secure bulk discounts by representing multiple clients.
- They streamline paperwork and permit approvals.
- They might negotiate free or discounted design work.
- They have established relationships with billboard owners in key locations.
If you’re new to billboard advertising or pressed for time, an experienced agency such as Best Ad Agency BD can be your one-stop solution. If you prefer to handle tasks yourself, you’ll want to gather multiple quotes from billboard owners. That said, getting overshadowed by bigger spenders can be a risk if you’re going direct—billboard owners sometimes prioritize higher-paying advertisers for prime time slots on popular LED boards.
DIY vs. agency approach
- DIY approach
- You control all negotiations and can personally inspect sites.
- You may need to juggle several contacts, from permitting offices to design teams.
- You risk paying higher rates if you don’t have leverage or local connections.
- Agency approach
- Bundle deals provide an immediate cost advantage.
- You share your target region and budget, then let the agency handle the details.
- Good for large or multi-city campaigns, especially if you need prime Dhaka slots.
Our final outlook
LED billboards have changed the advertising dynamic in Bangladesh, especially in Dhaka. More businesses than ever are transitioning away from static displays, drawn by the flexibility to shift or update ads in real time. Yet costs can vary so drastically—sometimes from ৳30,000 monthly to over ৳600,000—that it pays to do homework. We hope this breakdown helps you navigate those markets with confidence.
We see that digital boards let you run short but targeted bursts, making them perfect for seasonal campaigns or product launches. At the same time, if you have a continuous brand message and don’t need frequent updates, a static board in a high-traffic spot can yield strong returns at a stable monthly cost.
If you’re still exploring how to optimize your campaign, check out our billboard advertising cost in bangladesh reference to compare additional pricing structures. Likewise, for direct insight on the best available billboard packages across Bangladesh, you can visit Best Ad Agency BD to learn about transparent rates, flexible durations, or region-specific deals.
Encouraging next step
We recommend making a small shortlist of locations that match your target audience, whether that means premium Dhaka intersections or strategic secondary cities like Chattogram. Decide if you need the adaptability of a digital display or the consistency of a static billboard. Then evaluate whether an agency can get you a bundle deal or if direct negotiation is more your style.
Finally, explore Best Ad Agency BD if you’d like professional help or easy quotes from multiple providers. Good news, you don’t need to figure it out alone. With the right planning, your LED billboard ad in Bangladesh can grab attention, raise brand awareness, and translate into measurable sales.
We’ve seen firsthand how even small businesses can stand out in busy cityscapes when they pick a high-visibility billboard. As you put together your plan, keep in mind that design, permits, and installation fees can be just as crucial as the monthly or per-minute rate. By confirming those details in advance, you’ll steer clear of surprises and get a solid return on your advertising investment. You’ve got this, and the data shows that LED billboard advertising remains one of the most eye-catching promotional tools in Bangladesh today.
FAQ Section:
1. How much does an LED billboard cost in Bangladesh in 2025?
LED billboard prices in Bangladesh range from ৳50,000 to ৳300,000 per month. The price varies based on location, billboard size, display resolution, and duration of the campaign. Prime spots in Dhaka like Gulshan, Banani, Dhanmondi, and Airport Road tend to cost the most.
2. Are LED billboards more effective than traditional billboards?
Yes. LED billboards are highly effective because they:
- Deliver bright, dynamic visuals visible day and night
- Allow multiple ad rotations on a single screen
- Grab attention more easily in high-traffic urban areas
- Support real-time updates for flexible campaigns
3. What factors influence LED billboard pricing in Bangladesh?
Key factors that affect cost include:
- Billboard Location: Busy intersections and highways are more expensive
- Size & Resolution: Larger, higher-resolution screens cost more
- Duration of Campaign: Longer rental periods may offer discounts
- Type of LED Display: 3D or interactive screens increase costs
4. How can businesses calculate the ROI of LED billboards?
ROI can be calculated by:
- Estimating impressions using traffic data from the billboard’s location
- Tracking leads with QR codes, promo codes, or unique URLs
- Comparing sales trends before and after the campaign
- Monitoring engagement with follow-up surveys or brand recall studies
5. Is LED billboard advertising suitable for small businesses in Bangladesh?
Yes. Small businesses can start with short-term or shared LED billboard campaigns in their target area. This provides high visibility at a lower cost, especially if they focus on local audiences in busy neighborhoods.